Ade Adeluwoye

Strategy and Marketing

Until recently Ade Adeluwoye was Strategy Lead for the Coca- Cola portfolio at advertising agency Zone, where he oversaw the digital marketing strategy in the UK for the Coca-Cola GB portfolio. Ade began his career as a Schedule Manager at ITV before moving to Universal Music Group International as their Head of Consumer Insight. He joined the BBC as Head of Strategic Projects in July 2006 before working at BBC Radio 1, 1Xtra and BBC 5Live as Audience lead for four years. Between January 2011 and August 2012 he was the Lead Senior Planner at the BBC for the London Olympics.