Sam Holland

Sam is a Sheffield based freelance theatre producer and festival director. He has been working with Maya since January 2019 on their latest show Benny and the Greycats. He is committed to bolstering the cultural offering of the city, working with local theatremakers to achieve this. Recent work includes Bad Blood Blues (2018) Far Gone (2019) both with John Rwothomack and My Name is Rachel Corrie (2019) and There is no Planet B (2020) both with Hassun El Zafar.

Sam is also founder and director of Migration Matters Festival, a Sheffield based festival celebrating migration, identity and belonging which is now the UK’s largest Refugee Week festival. Having started in 2015 with co-partners Theatre Deli, the festival has grown year on year becoming one of Sheffield’s most popular annual cultural celebrations. After 5 successful festivals working in over 30 city-wide venues, Sam directed the festival’s first online and digital celebration in response to the barriers posed by the Covid-19 pandemic.